Find your customer that wants the exact leathergoods that you make and build the leather business of your dreams.
If you’ve ever tried to learn something on your own, you know it can be hard. And it’s no different with leatherwork.
Instead of wasting money buying the wrong tools and materials and spending hours on a project only to be disappointed with your stitching, join me at this free workshop that i’m hosting called Traditional Leatherwork Framework.
Read more to find out how you can save your seat!
Read MoreWant to get into traditional leatherwork but not sure how?
In this post i’ll show you how you can get started with traditional leatherwork without having to spend hours and hours googling and without having to spend thousands on an inperson workshop, like I did.
If you want a roadmap for how to get started, this post is for you.
Read MoreStarting and running a business is hard, yes but if you're not turning a profit after 4 years, I gotta tell you, you're definitely missing some key steps in your business foundation.
Here are three KEY things that really shifted my business from a hobby to a profitable business and allowed me to take it to the next level.
Read MoreWhen I asked my fellow leatherworkers a while back what the #1 thing was that was holding them back from starting their leathergoods business, I was shocked at the responses.
I got responses about needing inventory first, figuring out how to make customers value my leathergoods and need a large upfront investment first.
Guess what?
These are myths! None of these statements are true!
If any of these things are what is holding you back from starting your dream leather business, please keep reading!
Read MoreImagine that you have a leathegood that you love making. It’s a wallet that you made that you’re super proud of. Making this wallet has given you nothing but pride and joy and now you want to share that pride and joy with the world! I mean who wouldn’t want a piece of this pride and joy, right? Who wouldn’t be willing to pay for a piece of this pride and joy, right??
Wrong. Sadly, no. And actually, this kind of backward thinking can leave you feeling rejected and discouraged.
As you probably already know…
if you don’t know who your customer is first and foremost, you’re going to have an uphill battle when it comes to selling your leathergoods.
Read MoreOne of the biggest challenges that new leather business owners have is pricing their work.
It’s a challenge for good reason. There are many different ways that you can price your leatherwork and determining which of these strategies you will use depends on your business model, who your audience and ideal customer is and who you are serving.
There are more than a handful of people on youtube and other blogs all over the internet telling you that their way to price is the best way to price. But who should you believe? Which pricing method is actually right for your leather business?
Read MoreA lot of leathersmiths make the mistake of trying to build a leather business by making leathergoods that they like to make and then trying to sell said leathergoods to anyone and everyone that will listen.
But the problem with this is that your focus is on what YOU like to make and NOT what your customer needs or wants.
Your focus is on you when it needs to be on your customer.
Read MoreI came across an article a few weeks ago in one of the many handmade business and marketing focused Facebook groups that I belong to. The article was titled, The Modern Trap of Turning Hobbies Into Hustles.
Two things immediately got my attention.
The first thing that caught my attention was the title of this article. The Modern Trap of… Trap??
Starting a small business to help support me financially as well as provide the freedom from the 9-5 has been anything but a trap for me!
Are you falling into this modern trap?
Read MoreIf I came to you in the future and asked you to look back on your business in the very beginning, and tell me what you see, what would you say?
Would you tell me about the STRUGGLE AND FRUSTRATION that you experienced day after day from not know who your customer is and not having any sales?
Or
Would you tell me how you knew WHO your customer was and WHAT they wanted and so you knew exactly HOW TO PROMOTE your leathergoods to those people?
And would you tell me all about how this allowed you to MAKE CONSISTENT SALES month after month?
Read MoreHave you ever felt confused about why other leathercrafters seem to be able to sell their leathergoods no problem, but no one seems to be interested in yours?
The truth is, the reason that people aren’t buying from you is not because your prices are too high or because no one likes your brand.
No, it’s much simpler then that.
Read More
