Posts tagged marketing
3 Ways to Shift Your Leather Hobby to a Profitable Leather Business

Starting and running a business is hard, yes but if you're not turning a profit after 4 years, I gotta tell you, you're definitely missing some key steps in your business foundation.

Here are three KEY things that really shifted my business from a hobby to a profitable business and allowed me to take it to the next level.

Read More
5 Myths That are Standing in the Way of Starting Your Leathergoods Business

When I asked my fellow leatherworkers a while back what the #1 thing was that was holding them back from starting their leathergoods business, I was shocked at the responses.

I got responses about needing inventory first, figuring out how to make customers value my leathergoods and need a large upfront investment first.

Guess what?

These are myths! None of these statements are true!

If any of these things are what is holding you back from starting your dream leather business, please keep reading!

Read More
What Does My Ideal Customer Want or Need?

Now that you know who your ideal customer is and what they're like, you can begin to answer the next question which is, “What is it that my ideal audience needs or wants”?

By developing something with the needs and desires of your audience in mind, you will set yourself up to be able to create something that you know your audience will respond to and ultimate be interested in purchasing.

If you really want to set yourself up for the best chance of selling your products, try and solve a problem or satisfy a desire that they have.

Read More
Stride Into Your Side Hustle - Don't Stumble

Have you ever considered starting a side business but you just were not and still are not sure how to get started?

Some people can get really stuck on how to get started especially if they have zero experience with starting their own business but there is no need to get stuck here. I want to share with you how I practically stumbled my way in a side hustle business a few years ago and how you should stride into yours.

Read More