Find your customer that wants the exact leathergoods that you make and build the leather business of your dreams.
Starting and running a business is hard, yes but if you're not turning a profit after 4 years, I gotta tell you, you're definitely missing some key steps in your business foundation.
Here are three KEY things that really shifted my business from a hobby to a profitable business and allowed me to take it to the next level.
Read MoreWhen I asked my fellow leatherworkers a while back what the #1 thing was that was holding them back from starting their leathergoods business, I was shocked at the responses.
I got responses about needing inventory first, figuring out how to make customers value my leathergoods and need a large upfront investment first.
Guess what?
These are myths! None of these statements are true!
If any of these things are what is holding you back from starting your dream leather business, please keep reading!
Read MoreWondering how you can use Instagram as a business tool and to find your perfect ideal leather customer. You know, the ideal customer that wants to buy your leathergoods?
If you’re struggling to build a quality following on Instagram, then keep reading my 5 step strategy for finding and targeting your ideal customer using Instagram.
Read MoreIf you've been reading along with the last few blogposts, you've already determined who your audience is, what they need or want and now it's time to find out where they are so you can get to know them better and interact with them.
Once you know where your ideal customer hangs out, you will also be able to create a marketing promotional strategy using that information.
This can be challenging for creative people who are trying to start a side hustle. Sometimes they make the mistake of waiting for their audience to find them.
Read MoreIn order to develop a product based on your ideal customer’s needs or wants, you need to know who your customer is, what they look like and what types of things that they’re interested in.
One of the first things that you should ask yourself is, "Who am I targeting with this product that I either plan to make or have already made?"
Once you have an idea of who it is that will want your product, you will have a much greater chance at developing a marketing strategy geared towards attracting that person.
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