ideal customer — The Leather Beast Blog

3 Steps to Converting Your Ideal Customers into Raving Fans

If I came to you in the future and asked you to look back on your business in the very beginning, and tell me what you see, what would you say?

Would you tell me about the STRUGGLE AND FRUSTRATION that you experienced day after day from not know who your customer is and not having any sales?

Or

Would you tell me how you knew WHO your customer was and WHAT they wanted and so you knew exactly HOW TO PROMOTE your leathergoods to those people?

And would you tell me all about how this allowed you to MAKE CONSISTENT SALES month after month?

4 Ways to Find Out Who Your Ideal Customer is?

Once I started focusing in on my ideal customer and what they were looking for I started to see traction in my own business.

I had more engagement on my social media which made things way more fun and I also got more traffic to my website and made more sales.

Click through for 4 ways to find out who your ideal customer really is.

How I Went From Hobbyist to Successful Leathergoods Business Owner

There is nothing wrong with picking up leatherwork as a hobby and being perfectly happy leaving it at that.

But for those of your that love your leatherworking hobby and often find yourself in a daydream thinking, "how cool would it be if I could turn this into a business?",

I've got a story for you.

And that is the story of how I went from hobbyist leatherworker to successful leathergoods business owner and how I did it.

5 Steps for Using Instagram to Find Your Ideal Customer

Wondering how you can use Instagram as a business tool and to find your perfect ideal leather customer. You know, the ideal customer that wants to buy your leathergoods?

If you’re struggling to build a quality following on Instagram, then keep reading my 5 step strategy for finding and targeting your ideal customer using Instagram.

5 Ways To Find Your Ideal Customer

If you've been reading along with the last few blogposts, you've already determined who your audience is, what they need or want and now it's time to find out where they are so you can get to know them better and interact with them.

Once you know where your ideal customer hangs out, you will also be able to create a marketing promotional strategy using that information.

This can be challenging for creative people who are trying to start a side hustle. Sometimes they make the mistake of waiting for their audience to find them.

10 Questions to Help You Determine Who Your Ideal Customer Is

In order to develop a product based on your ideal customer’s needs or wants, you need to know who your customer is, what they look like and what types of things that they’re interested in.

One of the first things that you should ask yourself is, "Who am I targeting with this product that I either plan to make or have already made?"

Once you have an idea of who it is that will want your product, you will have a much greater chance at developing a marketing strategy geared towards attracting that person.

Latest Posts, Top Blog ArticlesMary SavelNovember 15, 2017leather, leatherwork, leatherworker, ideal customer, target market, BLOG PAGE #2

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