If I came to you in the future and asked you to look back on your business in the very beginning, and tell me what you see, what would you say?
Would you tell me about the STRUGGLE AND FRUSTRATION that you experienced day after day from not know who your customer is and not having any sales?
Or
Would you tell me how you knew WHO your customer was and WHAT they wanted and so you knew exactly HOW TO PROMOTE your leathergoods to those people?
And would you tell me all about how this allowed you to MAKE CONSISTENT SALES month after month?
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