Find your customer that wants the exact leathergoods that you make and build the leather business of your dreams.
Selling and making money from their leatherwork can make some people really uncomfortable for many reasons. Maybe they think their work isn't of any value or just not good enough. Or they just feel bad asking for money in exchange for their leathergoods. If you’ve ever felt this way, read on for 4 reasons why you shouldn’t feel bad about charging for your leatherwork.
Read MorePricing your leathergoods too low can have a big negative impact on the success of your business. You might feel like people won’t buy your products for a higher price or that you'll just keep them low for now and then raise them later. Or you might just not know how to create a sustainable business - one that can survive and produce a profit. These are all common reasons that I see people pricing their leathergoods for low prices but these are not the right strategies and its whats actually hurting your business.
Read MoreWhether you’re currently selling your work or you have plans to start selling your work, the fear and frustration behind product pricing is real.
A lot of leatherworkers don’t know where to start when pricing their products so they guess or they ask people in a Facebook group what they would pay for a certain product.
These are BIG mistakes for a few reasons.
Read MoreI know exactly how confusing that first leather purchase can be when you're a newbe.
Navigating the "leather seas" can be overwhelming to say the least!
But I see one common mistake that beginners make over and over again...
Read MoreIt can be really overwhelming for the beginner leather worker to know where they should purchase leather from for a number of reasons. Budget is usually the biggest concern.
I reached out to a few of my favorite leather suppliers and asked them all the same question...
What do you think is the most important thing that a beginner leatherworker should keep in mind when purchasing leather?
Check out their responses in no specific order in the post.
Read MoreHave you ever wanted to create a custom sized zipper for a leatherworking project that you've been working on?
Maybe you were making your own leather zipper pouch or dopp kit or a leather purse or handbag with a zipper closure.
Creating your own custom sized zipper can save you a lot of time that would otherwise be spent hunting for the right sized zipper.
Using a custom zipper can also save you money because purchasing a roll of zipper tape instead of individual zippers is cheaper if you’re going to be using zippers in a lot of your leatherwork.
Using zippers in your leatherwork doesn’t have to be intimidating.
Read MoreThis is one of the most frequently asked questions and luckily the answer is pretty easy.
You need to know what type of leatherwork that you're interested in and then we can talk about tools and materials that you'll need.
So if you're not sure what tools you need, what the different types are of leatherwork are or how best to choose your leather as a beginner, then keep reading.
Read MoreIt's December 12th and we are about 2 weeks away from closing out the year.
Everyone is super busy getting ready for the holidays.
You might be trying to wrap up some projects that you have going on at work, and doing last minute holiday gift shopping AND trying to bake all of those cookies for that silly cookie exchange meetup that you're kicking yourself for agreeing to. (hopefully this isn't you)
Or maybe you're not stressing at all, and instead starting to reflect back on 2017, on everything that happened and on everything that was supposed to happen that didn't happen.
The end of the year is the perfect time for this kind of self reflection and I wanted to share the exciting details of this past year and the 1st year of Leather Beast with you.
Read More"How is it December already??"
Well, because we just wrapped up November and now we're moving on to the next month, which is December. It happens every year.
(this is what I want to say when people ask that question, haha)
But I get it...
The holidays can be really stressful.
And if you're anything like me you've not done any shopping yet and start to break out in a cold sweat just thinking about what gifts to get friends and loved ones.
Before you start sweating, let me show you 3 SUPER simple holiday handmade gifts that you can make for friends or loved ones!
Read MoreIf you've been reading along with the last few blogposts, you've already determined who your audience is, what they need or want and now it's time to find out where they are so you can get to know them better and interact with them.
Once you know where your ideal customer hangs out, you will also be able to create a marketing promotional strategy using that information.
This can be challenging for creative people who are trying to start a side hustle. Sometimes they make the mistake of waiting for their audience to find them.
Read MoreNow that you know who your ideal customer is and what they're like, you can begin to answer the next question which is, “What is it that my ideal audience needs or wants”?
By developing something with the needs and desires of your audience in mind, you will set yourself up to be able to create something that you know your audience will respond to and ultimate be interested in purchasing.
If you really want to set yourself up for the best chance of selling your products, try and solve a problem or satisfy a desire that they have.
Read MoreIn order to develop a product based on your ideal customer’s needs or wants, you need to know who your customer is, what they look like and what types of things that they’re interested in.
One of the first things that you should ask yourself is, "Who am I targeting with this product that I either plan to make or have already made?"
Once you have an idea of who it is that will want your product, you will have a much greater chance at developing a marketing strategy geared towards attracting that person.
Read MoreHave you ever considered starting a side business but you just were not and still are not sure how to get started?
Some people can get really stuck on how to get started especially if they have zero experience with starting their own business but there is no need to get stuck here. I want to share with you how I practically stumbled my way in a side hustle business a few years ago and how you should stride into yours.
Read MoreIs the leather terminology getting you down like, WHAT??
I know the feeling. There is a lot to know!
Between distinguishing what the different grades of leather are, the finish types of grain leather and the main tanning processes, if you’re anything like me, your head is spinning.
But hang in there.
Read MoreLeather as you probably already know is the result of taking animal rawhide or skins and then tanning them to create a flexible and durable material that can be used for clothing, accessories, shoes and a lot more.
So how does this tanning process work?
Read More
