Posts in Top Blog Articles
Ultimate 2-Step Pricing Strategy for Your Leatherwork

One of the biggest challenges that new leather business owners have is pricing their work.

It’s a challenge for good reason. There are many different ways that you can price your leatherwork and determining which of these strategies you will use depends on your business model, who your audience and ideal customer is and who you are serving.

There are more than a handful of people on youtube and other blogs all over the internet telling you that their way to price is the best way to price. But who should you believe? Which pricing method is actually right for your leather business?

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The Quickest Way to a Profitable Leathergoods Business

A lot of leathersmiths make the mistake of trying to build a leather business by making leathergoods that they like to make and then trying to sell said leathergoods to anyone and everyone that will listen.

But the problem with this is that your focus is on what YOU like to make and NOT what your customer needs or wants.

Your focus is on you when it needs to be on your customer.

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Building Your Dream Leather Business in Three Steps

Have you ever heard that saying, “throw it at the wall until something sticks?” Meaning lets try ALL OF THE THINGS until we finally find a thing that seems to work. Yea, that’s basically how I started my online handmade business ten years ago. I didn’t have a clue what I was doing, let alone how to make a business strategy so I just figured this is how you do it, right? You do ALL OF THE THINGS until something works. Well that’s ONE WAY you can choose to run a business, sure (I hope you like frustration!) but there’s a better way…

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Are You Falling into the Trap of Turning Your Hobby into a Hustle?

I came across an article a few weeks ago in one of the many handmade business and marketing focused Facebook groups that I belong to. The article was titled, The Modern Trap of Turning Hobbies Into Hustles.

Two things immediately got my attention.

The first thing that caught my attention was the title of this article. The Modern Trap of… Trap??

Starting a small business to help support me financially as well as provide the freedom from the 9-5 has been anything but a trap for me!

Are you falling into this modern trap?

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The 3 Types of People You Must Be Following On Instagram

Does who you follow on Instagram really matter?

Should you be following your friends, family and those awesome people who post photos of their lunch and their pets?

OR

could you be using a more strategic follow strategy?

The answer is yes, it does matter and there is absolutely a strategy behind who you follow on Instagram and it’s quite simple.

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3 Steps to Converting Your Ideal Customers into Raving Fans

If I came to you in the future and asked you to look back on your business in the very beginning, and tell me what you see, what would you say?

Would you tell me about the STRUGGLE AND FRUSTRATION that you experienced day after day from not know who your customer is and not having any sales?

Or

Would you tell me how you knew WHO your customer was and WHAT they wanted and so you knew exactly HOW TO PROMOTE your leathergoods to those people?

And would you tell me all about how this allowed you to MAKE CONSISTENT SALES month after month?

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3 Reasons Why You’re Not Making Sales in Your Leathergoods Business

Have you ever felt confused about why other leathercrafters seem to be able to sell their leathergoods no problem, but no one seems to be interested in yours?

The truth is, the reason that people aren’t buying from you is not because your prices are too high or because no one likes your brand.

No, it’s much simpler then that.

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4 Ways to Find Out Who Your Ideal Customer is?

Once I started focusing in on my ideal customer and what they were looking for I started to see traction in my own business.

I had more engagement on my social media which made things way more fun and I also got more traffic to my website and made more sales.

Click through for 4 ways to find out who your ideal customer really is.

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How I Went From Hobbyist to Successful Leathergoods Business Owner

There is nothing wrong with picking up leatherwork as a hobby and being perfectly happy leaving it at that.

But for those of your that love your leatherworking hobby and often find yourself in a daydream thinking, "how cool would it be if I could turn this into a business?",

I've got a story for you.

And that is the story of how I went from hobbyist leatherworker to successful leathergoods business owner and how I did it.

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5 Steps for Using Instagram to Find Your Ideal Customer

Wondering how you can use Instagram as a business tool and to find your perfect ideal leather customer. You know, the ideal customer that wants to buy your leathergoods?

If you’re struggling to build a quality following on Instagram, then keep reading my 5 step strategy for finding and targeting your ideal customer using Instagram.

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Why You Should Be Charging Money For Your Leathergoods

Selling and making money from their leatherwork can make some people really uncomfortable for many reasons. Maybe they think their work isn't of any value or just not good enough. Or they just feel bad asking for money in exchange for their leathergoods. If you’ve ever felt this way, read on for 4 reasons why you shouldn’t feel bad about charging for your leatherwork.

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Is Your Low Pricing Hurting Your Leathergoods Business?

Pricing your leathergoods too low can have a big negative impact on the success of your business. You might feel like people won’t buy your products for a higher price or that you'll just keep them low for now and then raise them later. Or you might just not know how to create a sustainable business - one that can survive and produce a profit. These are all common reasons that I see people pricing their leathergoods for low prices but these are not the right strategies and its whats actually hurting your business.

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How To Price Your Leatherwork for Profit

Whether you’re  currently selling your work or you have plans to start selling your work, the fear and frustration behind product pricing is real.

A lot of leatherworkers don’t know where to start when pricing their products so they guess or they ask people in a Facebook group what they would pay for a certain product.

These are BIG mistakes for a few reasons.

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