The Leather Beast Blog — Leather Beast

10 Questions to Help You Determine Who Your Ideal Customer Is

In order to develop a product based on your ideal customer’s needs or wants, you need to know who your customer is, what they look like and what types of things that they’re interested in.

One of the first things that you should ask yourself is, "Who am I targeting with this product that I either plan to make or have already made?"

Once you have an idea of who it is that will want your product, you will have a much greater chance at developing a marketing strategy geared towards attracting that person.

Latest Posts, Top Blog ArticlesMary SavelNovember 15, 2017leather, leatherwork, leatherworker, ideal customer, target market, BLOG PAGE #2

Stride Into Your Side Hustle - Don't Stumble

Have you ever considered starting a side business but you just were not and still are not sure how to get started?

Some people can get really stuck on how to get started especially if they have zero experience with starting their own business but there is no need to get stuck here. I want to share with you how I practically stumbled my way in a side hustle business a few years ago and how you should stride into yours.

4 Grades of Leather and What You Should Know About Them.

Have you ever been shopping for leather and come across the myriad of terms used to describe the type of tannage, or leather grade, finish, etc that is involved in processing it? This was one of the most confusing things (and still can be confusing!) when I first started to work with leather.

Leather manufacture from it's earliest processes involving urine, feces and brains (still used today in smaller operations!) to the now majorly chemical and scientific processes is, well, complex.

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